Overview
Develop a new impactful graphic brand and identity for DFF Singapore 2025
Client
A Design Film Festival(DFF), founded in 2010 by Singapore's Anonymous creative lab, is a leading platform dedicated to educating non-designers about the intricacies of design through film.
This branding involved creating 3 posters, various graphic assets, and a microsite.
Our pre-event microsite aims to share and promote the custom-designed tickets of A Design Film Festival 2025, we leverage word-of-mouth marketing to enhance business value, while also fostering consumer participation by inviting non-designers to engage in the ticket design process.
The final deliverables aimed to exhibit originality, creativity, and consistency in representing the festival's artistic vision & cultural relevance.
Problem Space
Enhance brand value & cultivate lasting relationships within target audience
User Demography
Encourage non-designer attendees to participate in a step of designing
Content Strategy
Get users to share their design of tickets which may insinuate word of mouth & social media marketing
Process
Art Direction: Graphic Experiment
Experiment with precedent research
Lines of investigation
is a focused, 5-day process where user-centered teams collaborate to solve design challenges. By leveraging expert insights, they brainstorm, prototype, and test solutions with selected users.
Design quality
Our quality of disruption of information serves as visual point of interests, and the principle of overlaying elements on vertical plane to optimize space without disregarding information.
Color Theme
The cream & ivory and muted green is used to balance the strong red and black colors that create strong contrast establishing focal points for key information.
Font
Process
Digital experience generated from physical graphic assets
Design quality
Since our client is an international film festival in Singapore, we need to consider how to fit posters or graphic assets...
Converting to digital
Transforming space
Using the space to disrupt the information and fill it with the ticket design brings an immediate visual connection to the festival's creative essence.
Dynamic layout transition
A transition animation that re-organizes the space layout based on the line.
Rotating gallery
A transition animation that re-organizes the space layout based on the line.
Business Side
Values we delivered
On the customer side, parents will gain insights into whether Kumon provides an effective learning environment for their child. Through transparent progress tracking, parents are more likely to acquire aspirational value as responsible and caring parents.
Kumon will enhance customer trust and loyalty by transparently sharing their vision of consistency and mastery of foundational skills through progress tracking for parents. This, in turn, will increase customer retention, providing tangible value to our client, Kumon North America.
